From Luke's humble stick-figure scrawling, www.1-day.co.nz was born, offering three products at midday every day, lasting for just 24 hours. Why pay up to five times more for the same product elsewhere? What started as just three deals a day, has now snowballed to up to 300 hot deals daily! From onesies to Ottomans, chocolate to chicken coops, Levis to L'Oreal, Disney to Dickies, Apple to Adidas and pretty much everything in between, you'll find it at 1-day, New Zealand's largest daily deal website. You've got to be in quick though! Product tends to get snapped up faster than a Moro bar at a Weight Watchers meeting!
1-day started as a pretty simple concept way back in 2007. The brainchild of online entrepreneur Luke Howard-Willis, the idea took flight on a plane trip back from Taiwan and was scribbled on the back of an Air New Zealand serviette.